From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry

With almost every major UK supermarket now devoting shelf space to adult toys, From Sex Shops To Supermarkets chronicles the phenomenal growth of the sector over the last two decades.

As the 21st century began, Ann Summers pretty much had the sex toy sector to itself in the UK. Its high street shops and army of party planners ensured that anyone planning to buy a vibrator would most likely become an Ann Summers customer.

But things changed. Smart ambitious rivals, who traded over the internet rather than from bricks and mortar stores, began making inroads into the market. And there was no one smarter or more ambitious than Lovehoney. It is now a billion-dollar-business, and From Sex Shops To Supermarkets charts its astonishing story.

The book also explains how sex shops have evolved over the last two decades and reports on the mainstream retailers who have tried to muscle in on the market. It also shines the spotlight on the celebs who have contributed to the gentrification of sex toys, looks back at the Fifty Shades phenomenon, and highlights some of the industry’s most innovative products.

From Sex Shops To Supermarkets encompasses elements of business, social history, and popular culture and it is available now in paperback (£9.99) and ebook (£4.99) formats from Amazon platforms worldwide.

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